A lot of designers are also trying to give a twist of modernity to the humble Sungudi sari to bring it into the limelight of fashion. These easy to maintain saris are particularly popular because of the fine cotton that suits the Indian tropical climate. There are initiatives to showcase new designs within the regular Sungudi designs such as the butterfly and peacock designs that would make the saris appear more contemporary and appealing.

The history and origin of Sungudi sarees can be traced back to the Sourashtrians (Gujarat) who along with their migration brought this art to Southern India. While the entire village ardently spends their days on weaving this beautiful textile, Sungudi sarees are the major source of livelihood for more than 10,000 people in Madurai areas .

With its main manufacturing unit and establishment in Madurai, Tamil Nadu, the Madurai Sungudi community belongs to the Sourashtrian community from Gujarat. The Authentic of sungadi saree was manufactured naturaly using trdaitional technology accuired from generations.